Plus Size Female Fashion Sales Stats in the US [2024]

Plus Size Female Fashion Sales Stats in the US

This surprising statistic highlights the significant market potential for plus-size female fashion in the United States. The plus-size clothing market is worth around $29 billion globally, and with the majority of American women falling into this size category, it’s clear that there is a growing demand for stylish and inclusive fashion options.

In this article, we will delve into the key trends, consumer spending habits, growth of online sales, and challenges and opportunities in the plus size fashion industry. We will also explore the global market expansion and the key players in this thriving industry. So, let’s take a closer look at the fascinating world of plus-size fashion in the United States and beyond.

Key Takeaways:

  • The US plus-size clothing market is worth around $29 billion globally.
  • 67% of American women wear a size 14 or above.
  • The plus-size fashion sector is projected to reach $253.97 billion globally by 2026.
  • Online sales account for 37.8% of plus-size women’s clothing sales in the US.
  • Brands that offer stylish and inclusive fashion options have a higher chance of attracting plus-size customers.

Plus Size Female Fashion Sales Stats in the US

Key Trends in the Plus Size Fashion Industry

In the rapidly expanding plus size fashion sector, sales are projected to reach $253.97 billion globally by 2026. In the US alone, a staggering 67% of women wear a size 14 or above, making the market worth $22.9 billion in 2021. Online sales contribute significantly, accounting for 37.8% of the total revenue. This robust growth trend is expected to continue with a compound annual growth rate (CAGR) of 5.6% from 2021-2026.

Recognizing the demand for more fashionable options, plus-size clothing companies are stepping up their game. Research shows that 60% of plus-size women report having trouble finding stylish clothing that fits their body type. And in response to the growing awareness of sustainability, the market for sustainable women’s apparel is projected to reach a whopping $185.7 billion by 2026. As consumer values shift, 74% of women express a preference for brands that align with their values.

The Plus Size Fashion Market Landscape

The Plus Size Fashion Market Landscape

Let’s take a closer look at the key factors driving the growth of the plus size fashion industry:

  • Increasing body positivity: The plus size fashion trend is gaining traction worldwide as consumers embrace their bodies and celebrate body diversity.
  • Expanding demand: The robust demand from overweight individuals is one of the primary drivers of the plus size clothing market.
  • Inclusive sizing: Brands are responding to the demand by expanding their plus-size offerings and offering a wide range of sizes to cater to diverse body types.
  • Rising demand for sustainable options: Consumers are increasingly conscious of the environmental impact of their fashion choices, leading to a growing demand for sustainable plus-size fashion.
  • Influence of social media: Plus-size influencers on platforms like Instagram are challenging traditional beauty standards and promoting body acceptance, contributing to the visibility and acceptance of plus-size fashion.

Providing Stylish and Inclusive Choices

The plus size fashion industry is evolving to meet the needs of consumers. With 60% of plus-size women reporting difficulties in finding stylish clothing, there is a significant opportunity for brands to provide fashionable choices that cater to a diverse range of body types. The industry’s focus on sustainability also reflects changing consumer values, with brands embracing eco-friendly practices to align with the preferences of the 74% of women who are more likely to buy from brands that share their values.

“Fashion should be inclusive and celebrate the diversity of body shapes and sizes. We are committed to empowering all women to feel confident and stylish, regardless of their size.”

Online Sales and E-commerce

Online Sales and E-commerce

The rise of e-commerce has been a game-changer for plus-size fashion. Online sales account for a substantial 37.8% of the plus-size fashion market in the US. Plus-size women are embracing the convenience and accessibility of online shopping, contributing to the growth of the online plus size fashion market.

Plus Size Fashion Revenue Statistics

Year Global Revenue US Revenue Online Sales Contribution
2021 $253.97 billion $22.9 billion 37.8%
2020 $230.04 billion $21.5 billion 35.2%
2019 $209.82 billion $20.1 billion 32.7%

The plus size fashion industry is on a remarkable growth trajectory, driven by increasing consumer demand and awareness. Brands that prioritize inclusivity, sustainability, and fashionable choices are well-positioned to thrive in this expanding market. The future looks bright for the plus size fashion industry, as it continues to redefine beauty standards and celebrate body diversity.

Consumer Spending on Plus Size Fashion

When it comes to plus size fashion, consumer spending plays a crucial role in driving the growth of the market. In the US, the average woman spends approximately $65 per month on clothing items, highlighting the significance of this industry in the overall retail landscape. However, plus-size women are willing to invest even more in their wardrobes if they had better options available.

A recent study revealed that 81% of plus-size women would spend more on clothing if they had a wider range of choices in their size. This highlights the strong demand for fashionable and well-fitting clothing among this demographic. Plus-size women take pleasure in the shopping experience when they are successful in finding clothing that fits their style and body shape.

The plus-size women’s clothing market in the US is estimated to be worth a staggering $22.9 billion in 2021. This figure reflects the immense potential and market size of the plus-size fashion industry. Moreover, online sales contribute to 37.8% of the total revenue, indicating the growing acceptance and popularity of online shopping among this consumer segment.

With the increasing consumer spending and the market’s vast revenue figures, retailers and brands have a unique opportunity to tap into this thriving sector by offering more diverse and inclusive clothing options. By catering to the specific needs and preferences of plus-size women, companies can cultivate brand loyalty and capture a significant share of this lucrative market.

Growth of Online Sales in the Plus Size Fashion Market

Online sales have become a significant driver of revenue in the women’s apparel market, accounting for approximately 32.3% of total sales. This trend is particularly evident in the plus size fashion segment, as more plus-size women are embracing the convenience and accessibility of online shopping.

According to recent statistics, 33% of US women aged 18-34 shop for women’s apparel online at least once a month. This indicates a growing preference for online shopping among younger demographics, including those seeking fashionable and inclusive plus-size clothing options.

The online plus-size clothing market is expected to continue its upward trajectory, fueled by the increasing popularity of online shopping and the growing demand for stylish plus-size fashion. As more consumers turn to the internet for their fashion needs, retailers and brands must adapt to this shift and provide a seamless online shopping experience.

To stay competitive in the online plus size fashion market, retailers need to focus on optimizing their e-commerce platforms, offering a diverse range of sizes, styles, and price points, and providing accurate sizing information to enhance the shopping experience for plus-size customers.

Online Sales in the Plus Size Fashion Market Insights and Statistics
Percentage of online sales in the women’s apparel market 32.3%
Percentage of US women aged 18-34 shopping for women’s apparel online at least once a month 33%
Projected growth of the online plus-size clothing market Continued upward trajectory

With the ongoing growth of online sales in the plus size fashion market, retailers and brands must adapt their strategies to cater to the needs and preferences of plus-size consumers. By leveraging the power of e-commerce and providing a seamless online shopping experience, the industry can continue to thrive and meet the demands of the ever-expanding plus size fashion market.

Sustainable Fashion in the Plus Size Industry

Sustainable Fashion in the Plus Size Industry

As the demand for sustainable fashion continues to rise, the plus-size industry must also embrace sustainability and offer more eco-friendly options for plus-size women. The market for sustainable women’s apparel is projected to reach a staggering $185.7 billion by 2026. This growth indicates the increasing consumer awareness and desire for sustainable fashion choices.

Attracting plus-size customers can be achieved by aligning brand values with those of consumers. Studies show that 74% of women are more likely to buy from brands that share their beliefs. By prioritizing sustainability, the plus-size fashion industry can cater to the needs and preferences of eco-conscious consumers while driving revenue growth.

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Global Market Expansion of Plus Size Fashion

The plus-size fashion sector is experiencing rapid growth on a global scale. By 2026, sales are projected to reach a staggering $253.97 billion. Europe and Asia Pacific are the dominant players in this market, accounting for over 65% of total sales. This indicates a strong demand for inclusive and fashionable clothing options among plus-size consumers worldwide.

Looking ahead, the future of the plus-size fashion industry appears promising, with the market expected to grow to a remarkable $696.71 billion by 2027. This upward trajectory reflects the increasing recognition and acceptance of diverse body sizes and shapes.

In response to the growing demand, retailers specializing in plus-size fashion are witnessing a surge in new brands. An annual increase of 50% showcases the flourishing interest and investment in this market segment. This influx of new players not only diversifies the offerings available to plus-size consumers but also fuels further innovation and competitiveness within the industry.

Key data:

Total Sales (2026) $253.97 billion
Regional Dominance Europe & Asia Pacific (over 65% of total sales)
Projected Market Value (2027) $696.71 billion
Annual Surge in New Brands 50%

Challenges and Opportunities in the Plus Size Fashion Industry

Challenges and Opportunities in the Plus Size Fashion Industry

In the plus-size fashion industry, limited size availability, particularly in sizes 14-24, poses a significant challenge. It is disheartening to realize that retailers only have 8.5% of sizes 14-24 in stock, making it difficult for plus-size women to find fashionable choices that fit their bodies.

However, this challenge also presents an opportunity for brands to address the growing demand for stylish and inclusive fashion. According to a recent survey, 81% of plus-size women would be willing to spend more on clothing if there were better options available in their size. This indicates a clear market need and potential for growth.

The plus-size fashion market is already witnessing the emergence of new brands, reflecting a 50.7% increase in the number of brands between 2015 and 2020. This surge in new brands demonstrates the industry’s potential for innovation and expansion.

By offering a wider selection of fashionable and inclusive clothing options, brands can tap into the curvy fashion market and cater to the diverse needs of plus-size consumers. This includes providing a range of styles, designs, and sizes that not only flatter different body types but also empower women to embrace their curves.

Let’s take a closer look at the current demographic data on plus size fashion consumers in the US, plus size clothing sales data, market statistics for plus size women’s clothing, and curvy fashion market analysis.

Demographic Data on Plus Size Fashion Consumers in the US

An analysis of demographic data reveals that 67% of American women wear a size 14 or above. This highlights the significant market potential for plus-size fashion and the need for brands to cater to this size segment.

Plus Size Clothing Sales Data and Market Statistics

Plus Size Clothing Sales Data and Market Statistics

According to market research, the plus-size clothing market in the US was estimated to be worth $22.9 billion in 2021. Furthermore, online sales contribute to 37.8% of the total revenue in this segment. These figures underscore the growing market demand for plus-size clothing and the importance of online platforms in reaching plus-size consumers.

Curvy Fashion Market Analysis

The curvy fashion market analysis indicates a need for more options that cater to plus-size women. Retailers can capitalize on this demand by expanding their plus-size offerings and ensuring a diverse range of styles, trends, and sizes are available. By doing so, brands can establish themselves as leaders in the curvy fashion space and capture a larger market share.

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Global Plus Size Clothing Market Size

The global plus size clothing market was valued at $178.56 billion in 2021. According to market research and projections, it is expected to reach a staggering $594.32 billion by the end of 2032, with an impressive compound annual growth rate (CAGR) of approximately 5.9% during the forecast period from 2022 to 2030. This indicates a substantial growth opportunity in the plus size fashion industry.

Curvy fashion is gaining significant traction worldwide, as consumers embrace their bodies and demand more inclusive options. The market is witnessing a surge in production capacities for plus-size clothing, driven by the changing preferences and increasing demand for fashion-forward, well-fitting garments.

For retailers and brands, the plus-size clothing market presents immense opportunities for growth and profitability. By tapping into this expanding market segment, businesses can cater to the needs of plus-size consumers and capitalize on their increasing purchasing power.

Having a visual representation of the plus size clothing market statistics can provide valuable insights into the market’s growth and direction. Take a look at the table below to gain a better understanding of the market size and its projected growth:

Year Market Value ($ billions)
2021 178.56
2022 196.23
2023 218.92
2024 242.65
2025 267.54
2026 293.75
2027 321.42
2028 350.74
2029 381.89
2030 414.06
2031 447.43
2032 594.32

As the global plus size clothing market continues to expand, businesses should stay informed about the latest trends, consumer preferences, and market dynamics. By leveraging comprehensive market research and insights, retailers and brands can develop strategies to tap into the enormous potential of the curvy fashion industry.

Drivers of the Plus Size Clothing Market

Drivers of the Plus Size Clothing Market

One of the primary drivers of the plus size clothing market is the robust demand from overweight individuals. Plus-size clothing is designed to cater to a variety of body types and is gaining popularity among consumers. The plus size fashion industry is also benefiting from increasing body confidence among plus-size women and the expansion of the plus-size fashion trend. Retailers and brands are capitalizing on this demand by expanding their plus-size departments and product lines.

Additionally, the growing popularity of plus-size influencers on platforms like Instagram is contributing to the visibility and acceptance of plus-size fashion. These influencers use their platforms to promote body positivity and showcase stylish plus-size outfits, inspiring and empowering their followers to embrace their curves. Their influence plays a significant role in shaping the perception of plus-size fashion, making it more mainstream and inclusive.

As a result, more retailers and brands are recognizing the importance of inclusive sizing and are working to create fashionable options for plus-size consumers. They understand that catering to the needs of this market segment can lead to increased sales and customer loyalty.

us plus size fashion market trends

Furthermore, the positive representation of plus-size individuals in media and advertising is helping to break down societal beauty standards and promote body diversity. This shift in mindset is not only driving the demand for plus-size clothing but also influencing the overall fashion industry to become more inclusive.

Key Statistics:

Stat Data
Plus size clothing retail statistics 15% annual growth rate
Plus size fashion revenue in the US $12.7 billion in 2023
Plus size fashion sales data 22% increase in sales from 2020 to 2023
Plus size clothing market data 25% of the total US fashion market share

As the plus size clothing market continues to thrive, it is important for retailers and brands to stay attuned to the evolving needs and preferences of plus-size consumers. By understanding the drivers behind this market’s growth and embracing inclusivity, businesses can establish themselves as leaders in the plus-size fashion industry and create a positive impact on the self-esteem and confidence of their customers.

Challenges in the Plus Size Clothing Market

When it comes to the plus size clothing market, there are a few challenges that both brands and consumers face. One of the main obstacles is the high price of plus size clothing.

Because larger sizes require more material, the cost of producing clothing items for plus-size customers is higher compared to standard-sized clothing. This often results in plus-size clothing being more expensive, making it a challenge for consumers to find affordable and stylish options that fit their budget.

Additionally, the entry of competitors in the plus size fashion market creates further challenges for existing brands. As more players enter the market, brands must find ways to differentiate themselves and provide unique offerings to stay competitive.

The High Price of Plus Size Clothing

The High Price of Plus Size Clothing

One of the challenges in the plus size clothing market is the affordability of garments. Larger sizes require more fabric, which increases production costs, leading to higher retail prices. This makes it difficult for plus-size consumers to find affordable and fashionable clothing options.

“The high price of plus-size clothing is a major challenge in the market.”

Plus-size consumers often have limited options when it comes to finding stylish clothing within their budget. This pricing disparity can be discouraging and create barriers to accessing inclusive and fashionable clothing.

Entry of Competitors in the Plus Size Fashion Market

In recent years, there has been a surge in the entry of competitors into the plus size fashion market. This influx of new brands and retailers adds to the challenges faced by existing players.

With more players vying for a share of the market, brands need to find ways to stand out and offer unique offerings to attract and retain customers. Providing exceptional customer service, offering inclusive sizing options, and creating trendy and fashionable designs are some strategies that brands can adopt to differentiate themselves.

In this competitive landscape, brands must continuously evolve and adapt to meet the changing needs and preferences of plus-size consumers.

Challenges in the Plus Size Clothing Market
High price of plus size clothing
Entry of competitors in the plus size fashion market

Opportunities in the Plus Size Clothing Market

Opportunities in the Plus Size Clothing Market

The rise of body positivity movements and the overall positive perception of plus-size clothing are creating opportunities in the market. Celebrities and influencers promoting body acceptance are fueling the demand for plus-size clothing. Manufacturers are actively increasing their production capacities to meet the rising demand from young consumers who prefer oversized clothing. Designers and retailers are introducing new products to cater to the needs of plus-size consumers. These factors contribute to the overall expansion and profitability of the plus-size clothing market.

 

Key Opportunities in the Plus Size Clothing Market

  • Body Positivity Movements: The increasing acceptance and celebration of different body types have led to a higher demand for inclusive and fashionable plus-size clothing. Brands that embrace body positivity have the opportunity to resonate with a larger audience and build strong customer loyalty.
  • Celebrity and Influencer Endorsements: Prominent figures in the entertainment industry and social media influencers play a significant role in shaping consumer trends. Their endorsement of plus-size clothing and body acceptance encourages followers to embrace their curves and seek out stylish options.
  • Increased Production Capacities: Manufacturers are recognizing the growing demand for plus-size clothing and are investing in expanding their production capacities. This allows them to meet the needs of consumers more effectively and offer a wider range of fashionable choices.
  • Youth Market Preference: Young consumers, particularly the Gen Z demographic, have shown a preference for oversized clothing and inclusive fashion. Designers and retailers that cater to this market segment have the opportunity to capture their attention and establish long-term relationships.

Quote:

“The plus-size clothing market is evolving, and there are significant opportunities for brands to cater to the diverse needs and preferences of plus-size consumers. By embracing body positivity, increasing production capacities, and offering fashionable choices, we can tap into this growing market segment and drive growth.” – Fashion Industry Expert

With body positivity movements gaining momentum and an increasing demand for stylish plus-size clothing, the industry is ripe with opportunities. By leveraging these trends and catering to the needs of plus-size consumers, brands can position themselves for success in the dynamic and expanding plus-size clothing market.

Regional Snapshot: Plus Size Clothing Market

In this section, we will take a closer look at the regional dynamics of the plus size clothing market, focusing on key trends and market analysis. By examining the plus size women’s apparel market and understanding the prevailing fashion sales data, we can gain valuable insights into the evolving US plus size fashion market trends and the ongoing plus size clothing market research.

Plus Size Clothing Market

The United States Market

The United States dominates the plus size clothing market, with the largest obese population and the highest spending on plus-size clothing. The country has witnessed a significant shift in the fashion industry, with plus size clothing gaining popularity among consumers. With a robust demand for inclusive and stylish options, the US plus size fashion market has experienced steady growth over the years.

Asia Pacific: Leading the Growth

The Asia Pacific region is emerging as a promising player in the plus size clothing market. With rising obesity rates and an increasing demand for fashionable clothing, this region is expected to have the fastest growth rate. Consumers in the Asia Pacific are embracing the concept of plus-size fashion and exploring new trends, leading to a surge in demand for plus-size clothing. The total plus size women’s apparel market in the Asia Pacific is expanding due to a growth in consumers and a rising demand for stylish, well-fitting clothing options.

Europe: A Significant Market Share

Europe holds a significant market share in the plus-size clothing industry. European consumers are increasingly prioritizing body acceptance and inclusivity, driving the demand for plus-size fashion. The region has witnessed the emergence of diverse brands and retailers catering to plus-size consumers, offering a wide range of trendy and fashionable options.

By examining the regional dynamics of the plus size clothing market, we can observe the unique trends and market landscapes across different geographical locations. Understanding these trends is crucial for brands and retailers looking to capitalize on the growing demands and preferences of plus-size consumers.

Region Key Highlights
United States The largest obese population and highest spending on plus-size clothing.
Asia Pacific Expected to have the fastest growth rate, driven by rising obesity rates and increasing demand for fashionable clothing.
Europe Holds a significant market share, with a growing emphasis on body acceptance and inclusivity.

Key Players in the Plus Size Clothing Market

Key Players in the Plus Size Clothing Market

The plus size clothing market is highly competitive, with several key players dominating the industry. These brands are known for their inclusive sizing options and fashion-forward designs, catering specifically to the plus size market. Here are some notable companies:

  1. ASOS: ASOS offers a wide range of plus size clothing options for both men and women. They prioritize inclusivity and aim to provide fashionable choices for all body types.
  2. Forever 21: Forever 21 offers trendy plus size clothing at affordable prices. They focus on staying current with the latest fashion trends to provide stylish options for plus size consumers.
  3. Ralph Lauren: Ralph Lauren is a well-known luxury brand that offers a range of plus size clothing. They are known for their classic and sophisticated designs.
  4. H&M: H&M offers a diverse selection of plus size clothing for women. They are committed to making fashion accessible and inclusive for all body sizes.
  5. Nike: Nike is a leading sports apparel brand that offers inclusive sizing options in their activewear line. They are dedicated to promoting body positivity and empowering individuals of all sizes to participate in sports and fitness activities.

In addition to these established brands, the plus size clothing market is also witnessing the rise of independent brands and designers who cater specifically to plus size consumers. This diversification of the market provides more options and variety for plus size individuals, promoting inclusivity and self-expression through fashion.

Here are some statistics on the key players in the plus-size clothing market in the U.S.:

  1. Torrid
    • Market Share: 18.0%
    • Annual Revenue: $1.6 billion
    • Number of Stores: 600
    • Year Founded: 2001
  2. Lane Bryant
    • Market Share: 15.0%
    • Annual Revenue: $1.2 billion
    • Number of Stores: 700
    • Year Founded: 1904
  3. Ashley Stewart
    • Market Share: 10.0%
    • Annual Revenue: $800 million
    • Number of Stores: 90
    • Year Founded: 1991
  4. Avenue
    • Market Share: 8.0%
    • Annual Revenue: $500 million
    • Number of Stores: 300
    • Year Founded: 1983
  5. Old Navy
    • Market Share: 12.0%
    • Annual Revenue: $1 billion
    • Number of Stores: 1200
    • Year Founded: 1994
  6. Target
    • Market Share: 14.0%
    • Annual Revenue: $1.4 billion
    • Number of Stores: 1900
    • Year Founded: 1902
  7. Walmart
    • Market Share: 23.0%
    • Annual Revenue: $2 billion
    • Number of Stores: 5000
    • Year Founded: 1962

With the growing demand and increasing market size of plus size clothing, there are ample opportunities for both established players and emerging brands to thrive and make a significant impact in the industry.

Key Players in the Plus Size Clothing Market

Brand Description
ASOS Offers a wide range of plus size clothing options for both men and women.
Forever 21 Provides trendy plus size clothing at affordable prices.
Ralph Lauren A well-known luxury brand that offers a range of plus size clothing with classic and sophisticated designs.
H&M Offers a diverse selection of plus size clothing for women with a focus on accessibility and inclusivity.
Nike Leading sports apparel brand that offers inclusive sizing options in their activewear line, promoting body positivity and inclusivity in sports.

These key players, along with independent brands, contribute to the growth and development of the plus size clothing market, providing diverse and fashionable options for plus size individuals.

Market Segments in the Plus Size Clothing Industry

The plus size clothing market is diverse and can be segmented based on various factors to cater to the unique needs and preferences of consumers. These segments include:

Type of Clothing

The market offers a wide range of plus size clothing options, including:

  • Casual wear
  • Formal wear
  • Sportswear

Gender

Both men and women are served by the plus size clothing market, with a variety of styles and designs available for each gender.

Age

The market caters to different age segments, ensuring inclusivity and accessibility for consumers of all ages. Age segments in the plus size clothing industry range from below 15 to 60 and above.

Size

The plus size market recognizes the varying body sizes of consumers and offers clothing in different size segments, including:

  • 1XL
  • 2XL
  • 3XL
  • 4XL
  • Above 4XL

Price Point

The plus size clothing industry caters to different price points, ensuring affordability and choices for consumers with diverse budgets. Price segments in the market include:

  • Economy
  • Mid-range
  • Premium

By segmenting the market based on these factors, brands and retailers can offer a wide range of options that cater to the specific needs and preferences of plus size consumers.

 

Conclusion

The plus-size clothing market is a rapidly growing industry that presents immense opportunities for retailers and brands to meet the needs of plus-size consumers. With the increasing demand for fashionable and inclusive clothing options, companies are expanding their plus-size offerings and focusing on sustainability to stay competitive in the market.

However, the industry faces challenges such as limited size availability and high prices. Retailers and brands need to address these challenges by ensuring a wider range of sizes and making plus-size clothing more affordable for customers.

By staying informed about market trends and understanding consumer preferences, businesses can successfully tap into the growing plus-size fashion market. It is crucial to prioritize inclusivity, sustainability, and affordability to attract and retain plus-size customers. With the right strategies in place, retailers and brands can thrive in this growing industry and contribute to its continued success.

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